THE CONSTRUCTION AND APPLICATION OF A QUESTIONNAIRE
THAT HIGHLIGHTS THE CORRECT AND INCORRECT RECOGNITION OF DETAILS CONCERNING GADGET TYPE PRODUCTS
– PILOT STUDY –
TUDOR CAIUS CIPRIAN, MIHAELA CHRAIF
University of Bucharest, Faculty of Psychology and Educational Sciences, Department of Psychology
The present research represents the pilot study that precedes the construction and application of a questionnaire that highlights the correct and incorrect recognition of details concerning gadget type products, applied on a group of youths. This is the first of three studies conducted on the same group of students. Method: A total number of 60 students from the College of Psychology and Educational Sciences, University of Bucharest, participated in this study, which took place within the Zapan Experimental Laboratory of the same college. Every subject was individually tested, in front of a computer, wearing stereo headphones that provided music from an MP3 Player. This experiment’s testing instruments were a PowerPoint presentation of eight slides which contained the description of the products “for sale”, the questionnaire and two melodies of different genre, chosen in accordance with a series of observations, certified by previous experiments. we used a questionnaire with 8 questions The results showed that the correct recognition percentage was different for each item of the questionnaire that corresponded to a different gadget type product. For instance, only 47% of the participants responded correctly to the 7th question, while 68% responded correctly to the first question. These results complete the other two studies.
Keywords: consumer decisions, musical background, gadget products, slow musical rhythm.
This article canbe cited as:
3. C.C. Tudor & M. Chraif (2011). The construction and application of a questionnaire that highlights the correct and incorrect recognition of details concerning gadget type products. Romanian Journal of Experimental Applied Psychology, vol. 2, no.4, pp. 16-27, 2011.
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